This little piggy went to market.

The euphemisms we use to describe the manner inwhich we grow and prepare our food is often humorous to me. I dont laugh atthe impending death of animals. Nor the need to be crass about it. I thinkthere is probably more of an understanding considering we deal with the cold hardfacts about what is actually happening. We dont merely send animals to market. Most of the time we personally takeanimals to be slaughtered at the abattoir.We do so in small quantities, where the defining features of animals on yourtrailer, stays with you for a few hours. Things like the facial markings of anox. The description of going to market,is not for the benefit of anyone in the process of taking that animals life. Descriptionsof things seldom modify the task at hand.

On the surface of it, you would think that the mainbeneficiaries of fluffy descriptions are those who choose to eat animals and outsourceall the gory details. I have no problem with this. We base our business onexactly that premise. We want people to be cognizant of how their food isprepared. We just want them to understand that we are taking that burden off theirshoulders. Its a part of the job that we do, so that we are able to do otherparts of our job. We see it as our responsibility. It is not something I enjoy.Strangely, it is something I value.

The idea that by being part of the process oftaking a life, you somehow derive benefit, is odd. Its a strange thing to tryand articulate. Coming to terms with killing things, adds a perspective to yourlife that is difficult to describe. Im not sure perspective is the right word,it is more than just looking at the same things differently. It also shiftsyour position. It make you look at the same things differently, while simultaneouslychanging the things you are looking at. It is definitely peculiar to describeit as adding value. The process is very weighted. It brings up questions andforces you to answer things you wouldnt normally. It adds so much to how youexperience the world around you. The overriding consequence is probably alittle counter intuitive. It magnifies your compassion. At least it did for me.I think if it didnt - you wouldnt be normal. There is a concurrent finalityand ongoing process that both stop and continue all at once.

The process forced us to work out what we werecomfortable with in terms of how we rear our animals. It is the end of aprocess that has taken many months of care and hard work. There is a degree ofachievement in death. At the end of the day it is our stamp to say that we areproud of what we do. To that end, euphemisms help too. They also lend a levelof respect toward the animal. I know it is probably just a superficial one forour benefit, but intention needs to count for something.

With the manner in which we do things, there areloads of tradeoffs and it is by no means binary. We think we have come up with apretty good solution - all things considered. Id love to have the conversationwith anyone who is keen on finding out why we do what we do. We sit in a veryawkward position where 7 years and three droughts later, we know what we need to do to make ethically reared meata reality for a lot more people. Frustratingly, but unsurprisingly in our current climate, weare battling to raise the necessary funds to do it. As a last attempt, we areactively looking for funding partners that share our passion to try and makeethically reared animals the norm, for us, our livestock and the environment.

Getting these little piggies to market will bethe start and end for us.